Victory and Pain
1540 Words
London Business University
The Regent's Park London:
Best in Business proposal of the year award.
Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really help guide you through writing one of your own.
That's why we took some real-world and sample business plan examples of product-based ecommerce businesses to show how you can write your business plan.
The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won't even grant an interview. And the plan must be outstanding if it is to win investment funds.
The traditional business plan examples we'll look at below follow this example template:
"7 business plans example"
1 Executive summary.
An introductory overview of your business.
2 Company description.
A more in-depth and detailed description of your business and why it exists.
3 Market analysis.
Research-based information about the industry and your target market.
4 Products and services.
What you plan to offer in exchange for money.
5 Marketing plan.
The promotional strategy to introduce your business to the world and drive sales.
6 Logistics and operations plan.
Business function properly.
7 Financial plan.
A breakdown of your numbers to show what you need to get started as well as to prove viability of profitability.
Too many entrepreneurs, though continue to believe that if they build a better mousetrap, the world will beat a path to their door. A good mousetrap is important, but it's only part of meeting the challenge. Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Investors want to know when they can cash out and how good the financial projections are. Drawing on their own experiences and those of the International Business University and Professional of Canada , the authors show entrepreneurs how to write convincing and winning business plans.
A comprehensive, carefully thought-out business plan is essential to the success of entrepreneurs and corporate managers. Whether you are starting up a new business, seeking additional capital for existing product lines, or proposing a new activity in a corporate division, you will never face a more challenging writing assignment than the preparation of a business plan.
Only a well-conceived and well-packaged plan can win the necessary investment and support for your idea. It must describe the company or proposed project accurately and attractively. Even though its subject is a moving target, the plan must detail the company's or the project's present status, current needs, and expected future. You must present and justify ongoing and changing resource requirements, marketing decisions, financial projections, production demands, and personnel needs in logical and convincing fashion.
Because they struggle so hard to assemble, organize, describe, and document so much, it is not surprising that managers sometimes overlook the fundamentals. We have found that the most important one is the accurate reflection of the viewpoints of three constituencies.
1. The market, including both existing and prospective clients, customers, and users of the planned product or service.
2. The investors, whether of financial or other resources.
3. The producer, whether the entrepreneur or the inventor.
Too many business plans are written solely from the viewpoint of the third constituency-the producer. They describe the underlying technology or creativity of the proposed product or service in glowing terms and at great length. They neglect the constituencies that give the venture its financial viability-the market and the investor.
Take the case of five executives seeking financing to establish their own engineering consulting firm. In their business plan, they listed a dozen types of specialized engineering services and estimated their annual sales and profit growth at 20%. But the executives did not determine which of the proposed dozen services their potential clients really needed and which would be most profitable. By neglecting to examine these issues closely, they ignored the possibility that the marketplace might want some services not among the dozen listed.
Moreover, they failed to indicate the price of new shares or the percentage available to investors. Dealing with the investor's perspective was important because-for a new venture, at least-backers seek a return of 40% to 60% on their capital, compounded annually. The expected sales and profit growth rates of 20% could not provide the necessary return unless the founders gave up a substantial share of the company.
In fact, the executives had only considered their own perspective-including the new company's services, organization, and projected results. Because they had not convincingly demonstrated why potential customers would buy the services or how investors would make an adequate return (or when and how they could cash out), their business plan lacked the credibility necessary for raising the investment funds needed.
We have had experience in both evaluating business plans and organizing and observing presentations and investor responses at sessions of the International University of Business and Professional Toronto, Canada . We believe that business plans must deal convincingly with marketing and investor considerations. This reading identifies and evaluates those considerations and explains how business plans can be written to satisfy them.
Business Plan Format
Ask any successful sports coach how they win so many games, and they'll tell you they have a unique plan for every single game. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.
Business plans guide you along the rocky journey of growing a company. Referencing one will keep you on the path toward success. And if your business plan is compelling enough, it can also convince investors to give you funding.
Afsheen Della Torres
International University of
Business and Professional
CANADA
"Let's give a proud of applause for our winner from International University of Business and Professional, Toronto, Canada. Afsheen Herrera Della Torres.
Thank you very much for initiating this competition. Thank you very much for giving us the opportunity to show the world our excellences.
It is my pleasure and honor to receive this award. I worked hard to build unique ideas to achieve this. It is a great honor for my country too that I represent in this competition. A victory and proof that they did not make a mistake to choose me for this competition.
Many thanks to all my competitors in this competition. I am glad to be with you for a short time. Good luck to all of you. God bless you all....
Isang maikling speech bilang pasasalamat ko sa gantimpalang aking natanggap. Ang sarap nang feeling na nagbunga ang aking pinaghirapan.
Ang saya-saya ko, ngiting tagumpay habang bumababa sa intablado na may dalang trophy, certificate at syempre prize. Naglalakad ako papunta sa kinaruruonan ni Clea. Ngunit bigla akong kinabahan dahil tulala siyang nakatingin sa akin at unti-unting namumuo ang luha sa kanyang mga mata. Habang ang phone ay nahulog sa lupa mula sa kanyang pagkakahawak.
"Clea, what happened?" then she start crying.
"C'mon b*tch why you cry?"
Clea, I said what happened? I shouted but still no answer. I picked up her phone and I check the caller. It's kuya Clarence. She was still sobbing and I panicked.
C'mon Clea, speak it up. Why kuya Clarence called you? I frustratedly begged her.
"T-tito Markus"...utal niyang sabi habang humihikbi pa rin.
"What happened to my father Clea?" inaalog-alog ko na siya dahil Hindi na ako makahinga sa kaba.
"Si T-tito Markus ay critical at n-nasa hostipal n-ngayon."
No, no doesn't true. You're just joking right? Tell me your just kidding.
"Bestie, we have to get ready because anytime soon kuya Clarence will be here to pick up us."
Nooooooooooooooo. The hell I care, I shouted out loud and cried. Why God, whyyyyy? For all the people, why my father? Clea, hugged me tight.
Lahat nang naroon pinalibotan na si Afsheen at Clearose. Lahat nang mga reporters samo't saring mga katanungan na ang tinatanong kay Clearose dahil sa biglaang pangyayari. Kahit hirap na hirap na si Clearose sa situation she still try to manage. Dahil kailangan niyang aluin para kumalma ang kaibigan. At kailangan din niyang sagutin ang mga katanungan ng mga reporters na naroon.
Kailangan na nilang makapunta ng Airport a soon as possible. Kaya ibinilin nalang niya sa kanilang couch na ito na ang bahalang magdala sa lahat ng kanilang mga gamit na nasa hotel na kanilang tinutuloyan. Ibinigay ni Clearose ang susi nang kanilang hotel room.
Pilit nilang pinapatayo at inalalayan si Afsheen na maglakad dahil wala na itong sapat na lakas.
Ang lahat nang mga naroon ay naki simpatiya sa nangyayari. Sabay-sabay pa silang nagsasabi na ipagdadasal nila ang kaligtasan nang ama ni Afsheen.
Mula sa taxi na kanilang kinalululanan hanggang sa loob nang airport panay pa rin ang iyak ni Afsheen. Wala na itong paki-alam sa paligid at hinahayaan nalang ni Clearose para maibsan ang bigat nitong nararamdaman.
Panay naman ang tawag ng mga kapamilya at kaibigan. Pero hindi na pinag-aaksayahang sagutin pa ni Clearose ang mga tawag nila. Dahil mas higit na nangangalingan ng lakas si Afsheen.
"Bestie, everything will be fine. Please strong, Tito Marcus teach you how to be strong right?.
- Writer
