THE TWO-STEP PROCESS TO CHANGING YOUR IDENTITY
Your identity emerges out of your habits. You are not born with preset beliefs.
Every belief, including those about yourself, is learned and conditioned through
experience.*
More precisely, your habits are how you embody your identity. When you
make your bed each day, you embody the identity of an organized person. When
you write each day, you embody the identity of a creative person. When you
train each day, you embody the identity of an athletic person.
The more you repeat a behavior, the more you reinforce the identity
associated with that behavior. In fact, the word identity was originally derived
from the Latin words essentitas, which means being, and identidem, which
means repeatedly. Your identity is literally your “repeated beingness.”
Whatever your identity is right now, you only believe it because you have
proof of it. If you go to church every Sunday for twenty years, you have
evidence that you are religious. If you study biology for one hour every night,
you have evidence that you are studious. If you go to the gym even when it’s
snowing, you have evidence that you are committed to fitness. The more
evidence you have for a belief, the more strongly you will believe it.
For most of my early life, I didn’t consider myself a writer. If you were to ask
any of my high school teachers or college professors, they would tell you I was
an average writer at best: certainly not a standout. When I began my writing
career, I published a new article every Monday and Thursday for the first few
years. As the evidence grew, so did my identity as a writer. I didn’t start out as a
writer. I became one through my habits.
Of course, your habits are not the only actions that influence your identity, but
by virtue of their frequency they are usually the most important ones. Each
experience in life modifies your self-image, but it’s unlikely you would consider
yourself a soccer player because you kicked a ball once or an artist because you
scribbled a picture. As you repeat these actions, however, the evidence
accumulates and your self-image begins to change. The effect of one-off
experiences tends to fade away while the effect of habits gets reinforced with
time, which means your habits contribute most of the evidence that shapes your
identity. In this way, the process of building habits is actually the process of
becoming yourself.
This is a gradual evolution. We do not change by snapping our fingers and
deciding to be someone entirely new. We change bit by bit, day by day, habit by
habit. We are continually undergoing microevolutions of the self.
Each habit is like a suggestion: “Hey, maybe this is who I am.” If you finish a
book, then perhaps you are the type of person who likes reading. If you go to the
gym, then perhaps you are the type of person who likes exercise. If you practice
playing the guitar, perhaps you are the type of person who likes music.
Every action you take is a vote for the type of person you wish to become. No
single instance will transform your beliefs, but as the votes build up, so does theevidence of your new identity. This is one reason why meaningful change does
not require radical change. Small habits can make a meaningful difference by
providing evidence of a new identity. And if a change is meaningful, it actually
is big. That’s the paradox of making small improvements.
Putting this all together, you can see that habits are the path to changing your
identity. The most practical way to change who you are is to change what you
do.
Each time you write a page, you are a writer.
Each time you practice the violin, you are a musician.
Each time you start a workout, you are an athlete.
Each time you encourage your employees, you are a leader.
Each habit not only gets results but also teaches you something far more
important: to trust yourself. You start to believe you can actually accomplish
these things. When the votes mount up and the evidence begins to change, the
story you tell yourself begins to change as well.
Of course, it works the opposite way, too. Every time you choose to perform a
bad habit, it’s a vote for that identity. The good news is that you don’t need to be
perfect. In any election, there are going to be votes for both sides. You don’t
need a unanimous vote to win an election; you just need a majority. It doesn’t
matter if you cast a few votes for a bad behavior or an unproductive habit. Your
goal is simply to win the majority of the time.
New identities require new evidence. If you keep casting the same votes
you’ve always cast, you’re going to get the same results you’ve always had. If
nothing changes, nothing is going to change.
It is a simple two-step process:
1. Decide the type of person you want to be.
2. Prove it to yourself with small wins.
First, decide who you want to be. This holds at any level—as an individual, as
a team, as a community, as a nation. What do you want to stand for? What are
your principles and values? Who do you wish to become?
These are big questions, and many people aren’t sure where to begin—but
they do know what kind of results they want: to get six-pack abs or to feel lessanxious or to double their salary. That’s fine. Start there and work backward
from the results you want to the type of person who could get those results. Ask
yourself, “Who is the type of person that could get the outcome I want?” Who is
the type of person that could lose forty pounds? Who is the type of person that
could learn a new language? Who is the type of person that could run a
successful start-up?
For example, “Who is the type of person who could write a book?” It’s
probably someone who is consistent and reliable. Now your focus shifts from
writing a book (outcome-based) to being the type of person who is consistent
and reliable (identity-based).
This process can lead to beliefs like:
“I’m the kind of teacher who stands up for her students.”
“I’m the kind of doctor who gives each patient the time and empathy
they need.”
“I’m the kind of manager who advocates for her employees.”
Once you have a handle on the type of person you want to be, you can begin
taking small steps to reinforce your desired identity. I have a friend who lost
over 100 pounds by asking herself, “What would a healthy person do?” All day
long, she would use this question as a guide. Would a healthy person walk or
take a cab? Would a healthy person order a burrito or a salad? She figured if she
acted like a healthy person long enough, eventually she would become that
person. She was right.
The concept of identity-based habits is our first introduction to another key
theme in this book: feedback loops. Your habits shape your identity, and your
identity shapes your habits. It’s a two-way street. The formation of all habits is a
feedback loop (a concept we will explore in depth in the next chapter), but it’s
important to let your values, principles, and identity drive the loop rather than
your results. The focus should always be on becoming that type of person, not
getting a particular outcome.
THE REAL REASON HABITS MATTER
Identity change is the North Star of habit change. The remainder of this book
will provide you with step-by-step instructions on how to build better habits in
yourself, your family, your team, your company, and anywhere else you wish.But the true question is: “Are you becoming the type of person you want to
become?” The first step is not what or how, but who. You need to know who you
want to be. Otherwise, your quest for change is like a boat without a rudder. And
that’s why we are starting here.
You have the power to change your beliefs about yourself. Your identity is not
set in stone. You have a choice in every moment. You can choose the identity
you want to reinforce today with the habits you choose today. And this brings us
to the deeper purpose of this book and the real reason habits matter.
Building better habits isn’t about littering your day with life hacks. It’s not
about flossing one tooth each night or taking a cold shower each morning or
wearing the same outfit each day. It’s not about achieving external measures of
success like earning more money, losing weight, or reducing stress. Habits can
help you achieve all of these things, but fundamentally they are not about having
something. They are about becoming someone.
Ultimately, your habits matter because they help you become the type of
person you wish to be. They are the channel through which you develop your
deepest beliefs about yourself. Quite literally, you become your habits.But the true question is: “Are you becoming the type of person you want to
become?” The first step is not what or how, but who. You need to know who you
want to be. Otherwise, your quest for change is like a boat without a rudder. And
that’s why we are starting here.
You have the power to change your beliefs about yourself. Your identity is not
set in stone. You have a choice in every moment. You can choose the identity
you want to reinforce today with the habits you choose today. And this brings us
to the deeper purpose of this book and the real reason habits matter.
Building better habits isn’t about littering your day with life hacks. It’s not
about flossing one tooth each night or taking a cold shower each morning or
wearing the same outfit each day. It’s not about achieving external measures of
success like earning more money, losing weight, or reducing stress. Habits can
help you achieve all of these things, but fundamentally they are not about having
something. They are about becoming someone.
Ultimately, your habits matter because they help you become the type of
person you wish to be. They are the channel through which you develop your
deepest beliefs about yourself. Quite literally, you become your habits.
3
How to Build Better Habits in 4 Simple Steps
IN 1898, A psychologist named Edward Thorndike conducted an experiment that
would lay the foundation for our understanding of how habits form and the rules
that guide our behavior. Thorndike was interested in studying the behavior of
animals, and he started by working with cats.
He would place each cat inside a device known as a puzzle box. The box was
designed so that the cat could escape through a door “by some simple act, such
as pulling at a loop of cord, pressing a lever, or stepping on a platform.” For
example, one box contained a lever that, when pressed, would open a door on
the side of the box. Once the door had been opened, the cat could dart out and
run over to a bowl of food.
Most cats wanted to escape as soon as they were placed inside the box. They
would poke their nose into the corners, stick their paws through openings, and
claw at loose objects. After a few minutes of exploration, the cats would happen
to press the magical lever, the door would open, and they would escape.
Thorndike tracked the behavior of each cat across many trials. In the
beginning, the animals moved around the box at random. But as soon as the
lever had been pressed and the door opened, the process of learning began.
Gradually, each cat learned to associate the action of pressing the lever with the
reward of escaping the box and getting to the food.
After twenty to thirty trials, this behavior became so automatic and habitual
that the cat could escape within a few seconds. For example, Thorndike noted,
“Cat 12 took the following times to perform the act. 160 seconds, 30 seconds, 90
seconds, 60, 15, 28, 20, 30, 22, 11, 15, 20, 12, 10, 14, 10, 8, 8, 5, 10, 8, 6, 6, 7.”
During the first three trials, the cat escaped in an average of 1.5 minutes.
During the last three trials, it escaped in an average of 6.3 seconds. With
practice, each cat made fewer errors and their actions became quicker and more
automatic. Rather than repeat the same mistakes, the cat began to cut straight tothe solution.
From his studies, Thorndike described the learning process by stating,
“behaviors followed by satisfying consequences tend to be repeated and those
that produce unpleasant consequences are less likely to be repeated.” His work
provides the perfect starting point for discussing how habits form in our own
lives. It also provides answers to some fundamental questions like: What are
habits? And why does the brain bother building them at all?
WHY YOUR BRAIN BUILDS HABITS
A habit is a behavior that has been repeated enough times to become automatic.
The process of habit formation begins with trial and error. Whenever you
encounter a new situation in life, your brain has to make a decision. How do I
respond to this? The first time you come across a problem, you’re not sure how
to solve it. Like Thorndike’s cat, you’re just trying things out to see what works.
Neurological activity in the brain is high during this period. You are carefully
analyzing the situation and making conscious decisions about how to act. You’re
taking in tons of new information and trying to make sense of it all. The brain is
busy learning the most effective course of action.
Occasionally, like a cat pressing on a lever, you stumble across a solution.
You’re feeling anxious, and you discover that going for a run calms you down.
You’re mentally exhausted from a long day of work, and you learn that playing
video games relaxes you. You’re exploring, exploring, exploring, and then—
BAM—a reward.
After you stumble upon an unexpected reward, you alter your strategy for next
time. Your brain immediately begins to catalog the events that preceded the
reward. Wait a minute—that felt good. What did I do right before that?
This is the feedback loop behind all human behavior: try, fail, learn, try
differently. With practice, the useless movements fade away and the useful
actions get reinforced. That’s a habit forming.
Whenever you face a problem repeatedly, your brain begins to automate the
process of solving it. Your habits are just a series of automatic solutions that
solve the problems and stresses you face regularly. As behavioral scientist Jason
Hreha writes, “Habits are, simply, reliable solutions to recurring problems in our
environment.”
As habits are created, the level of activity in the brain decreases. You learn to
lock in on the cues that predict success and tune out everything else. When a
similar situation arises in the future, you know exactly what to look for. There isno longer a need to analyze every angle of a situation. Your brain skips the
process of trial and error and creates a mental rule: if this, then that. These
cognitive scripts can be followed automatically whenever the situation is
appropriate. Now, whenever you feel stressed, you get the itch to run. As soon as
you walk in the door from work, you grab the video game controller. A choice
that once required effort is now automatic. A habit has been created.
Habits are mental shortcuts learned from experience. In a sense, a habit is just
a memory of the steps you previously followed to solve a problem in the past.
Whenever the conditions are right, you can draw on this memory and
automatically apply the same solution. The primary reason the brain remembers
the past is to better predict what will work in the future.
Habit formation is incredibly useful because the conscious mind is the
bottleneck of the brain. It can only pay attention to one problem at a time. As a
result, your brain is always working to preserve your conscious attention for
whatever task is most essential. Whenever possible, the conscious mind likes to
pawn off tasks to the nonconscious mind to do automatically. This is precisely
what happens when a habit is formed. Habits reduce cognitive load and free up
mental capacity, so you can allocate your attention to other tasks.
Despite their efficiency, some people still wonder about the benefits of habits.
The argument goes like this: “Will habits make my life dull? I don’t want to
pigeonhole myself into a lifestyle I don’t enjoy. Doesn’t so much routine take
away the vibrancy and spontaneity of life?” Hardly. Such questions set up a false
dichotomy. They make you think that you have to choose between building
habits and attaining freedom. In reality, the two complement each other.
Habits do not restrict freedom. They create it. In fact, the people who don’t
have their habits handled are often the ones with the least amount of freedom.
Without good financial habits, you will always be struggling for the next dollar.
Without good health habits, you will always seem to be short on energy. Without
good learning habits, you will always feel like you’re behind the curve. If you’re
always being forced to make decisions about simple tasks—when should I work
out, where do I go to write, when do I pay the bills—then you have less time for
freedom. It’s only by making the fundamentals of life easier that you can create
the mental space needed for free thinking and creativity.
Conversely, when you have your habits dialed in and the basics of life are
handled and done, your mind is free to focus on new challenges and master the
next set of problems. Building habits in the present allows you to do more of
what you want in the future.
no longer a need to analyze every angle of a situation. Your brain skips the
process of trial and error and creates a mental rule: if this, then that. These
cognitive scripts can be followed automatically whenever the situation is
appropriate. Now, whenever you feel stressed, you get the itch to run. As soon as
you walk in the door from work, you grab the video game controller. A choice
that once required effort is now automatic. A habit has been created.
Habits are mental shortcuts learned from experience. In a sense, a habit is just
a memory of the steps you previously followed to solve a problem in the past.
Whenever the conditions are right, you can draw on this memory and
automatically apply the same solution. The primary reason the brain remembers
the past is to better predict what will work in the future.
Habit formation is incredibly useful because the conscious mind is the
bottleneck of the brain. It can only pay attention to one problem at a time. As a
result, your brain is always working to preserve your conscious attention for
whatever task is most essential. Whenever possible, the conscious mind likes to
pawn off tasks to the nonconscious mind to do automatically. This is precisely
what happens when a habit is formed. Habits reduce cognitive load and free up
mental capacity, so you can allocate your attention to other tasks.
Despite their efficiency, some people still wonder about the benefits of habits.
The argument goes like this: “Will habits make my life dull? I don’t want to
pigeonhole myself into a lifestyle I don’t enjoy. Doesn’t so much routine take
away the vibrancy and spontaneity of life?” Hardly. Such questions set up a false
dichotomy. They make you think that you have to choose between building
habits and attaining freedom. In reality, the two complement each other.
Habits do not restrict freedom. They create it. In fact, the people who don’t
have their habits handled are often the ones with the least amount of freedom.
Without good financial habits, you will always be struggling for the next dollar.
Without good health habits, you will always seem to be short on energy. Without
good learning habits, you will always feel like you’re behind the curve. If you’re
always being forced to make decisions about simple tasks—when should I work
out, where do I go to write, when do I pay the bills—then you have less time for
freedom. It’s only by making the fundamentals of life easier that you can create
the mental space needed for free thinking and creativity.
Conversely, when you have your habits dialed in and the basics of life are
handled and done, your mind is free to focus on new challenges and master the
next set of problems. Building habits in the present allows you to do more of
what you want in the future.
THE SCIENCE OF HOW HABITS WORK
The process of building a habit can be divided into four simple steps: cue,
craving, response, and reward.* Breaking it down into these fundamental parts
can help us understand what a habit is, how it works, and how to improve it.
FIGURE 5: All habits proceed through four stages in the same order: cue, craving, response, and reward.
This four-step pattern is the backbone of every habit, and your brain runs
through these steps in the same order each time.
First, there is the cue. The cue triggers your brain to initiate a behavior. It is a
bit of information that predicts a reward. Our prehistoric ancestors were paying
attention to cues that signaled the location of primary rewards like food, water,
and s*x. Today, we spend most of our time learning cues that predict secondary
rewards like money and fame, power and status, praise and approval, love and
friendship, or a sense of personal satisfaction. (Of course, these pursuits also
indirectly improve our odds of survival and reproduction, which is the deeper
motive behind everything we do.)
Your mind is continuously analyzing your internal and external environment
for hints of where rewards are located. Because the cue is the first indication that
we’re close to a reward, it naturally leads to a craving.
Cravings are the second step, and they are the motivational force behind every
habit. Without some level of motivation or desire—without craving a change—
we have no reason to act. What you crave is not the habit itself but the change in
state it delivers. You do not crave smoking a cigarette, you crave the feeling of
relief it provides. You are not motivated by brushing your teeth but rather by the
feeling of a clean mouth. You do not want to turn on the television, you want to
be entertained. Every craving is linked to a desire to change your internal state.
This is an important point that we will discuss in detail later.
Cravings differ from person to person. In theory, any piece of information
could trigger a craving, but in practice, people are not motivated by the same
cues. For a gambler, the sound of slot machines can be a potent trigger thatsparks an intense wave of desire. For someone who rarely gambles, the jingles
and chimes of the casino are just background noise. Cues are meaningless until
they are interpreted. The thoughts, feelings, and emotions of the observer are
what transform a cue into a craving.
The third step is the response. The response is the actual habit you perform,
which can take the form of a thought or an action. Whether a response occurs
depends on how motivated you are and how much friction is associated with the
behavior. If a particular action requires more physical or mental effort than you
are willing to expend, then you won’t do it. Your response also depends on your
ability. It sounds simple, but a habit can occur only if you are capable of doing
it. If you want to dunk a basketball but can’t jump high enough to reach the
hoop, well, you’re out of luck.
Finally, the response delivers a reward. Rewards are the end goal of every
habit. The cue is about noticing the reward. The craving is about wanting the
reward. The response is about obtaining the reward. We chase rewards because
they serve two purposes: (1) they satisfy us and (2) they teach us.
The first purpose of rewards is to satisfy your craving. Yes, rewards provide
benefits on their own. Food and water deliver the energy you need to survive.
Getting a promotion brings more money and respect. Getting in shape improves
your health and your dating prospects. But the more immediate benefit is that
rewards satisfy your craving to eat or to gain status or to win approval. At least
for a moment, rewards deliver contentment and relief from craving.
Second, rewards teach us which actions are worth remembering in the future.
Your brain is a reward detector. As you go about your life, your sensory nervous
system is continuously monitoring which actions satisfy your desires and deliver
pleasure. Feelings of pleasure and disappointment are part of the feedback
mechanism that helps your brain distinguish useful actions from useless ones.
Rewards close the feedback loop and complete the habit cycle.
If a behavior is insufficient in any of the four stages, it will not become a
habit. Eliminate the cue and your habit will never start. Reduce the craving and
you won’t experience enough motivation to act. Make the behavior difficult and
you won’t be able to do it. And if the reward fails to satisfy your desire, then
you’ll have no reason to do it again in the future. Without the first three steps, a
behavior will not occur. Without all four, a behavior will not be repeated.
To be continued in part 5