I spent the rest of the afternoon sending a second round of press releases about the art auction in between ringing up the customers who came in. Cate got Ms. Stevensmith’s permission to take a photo of a corner of the piece she was donating so that I could put it on the impromptu webpage I’d created for the fair on our store website. I also added a contact form with the hopes that most of the requests for more information would come through email since I much preferred email to the phone. Finally, I altered the store voicemail to give a bit of background about the street fair and the silent auction and pointed callers to the website.
Then I braced myself for the onslaught of calls . . . that never came. All through Wednesday evening and into Thursday morning, the phone rang only a couple
