It’s All in the WordsThe debut issue of the Tulsa Tribune hit the streets in early 1919, but the publication still lacked a unique voice tied to a specific target market. The publisher, who recently sold another paper in Wisconsin before relocating to Oklahoma, hoped his upcoming after-hours appointment would help in this regard.
“Welcome to the offices of the Tribune. I’m the publisher, Richard Lloyd Jones.”
“Hello. I’m Sinclair Johnson, sales representative for World Life.”
“Had we met during the day, my assistant would have provided coffee or tea. Please, take a seat. Hopefully, this will do.” Jones placed a bottle of Jameson on his desk and reached into his drawer for two glasses.
“Salesmen are used to late-night meetings and I think this beverage will be fine. Doesn’t seem like pr
