LAYLA
There are three big holidays in the lingerie world: Valentine’s Day, Christmas, and Mother’s Day, in that order. Usually, Mother’s Day is the least of my concerns — I’m still struggling to get over the post-Valentines rush — but this year is different. Because this year, I have almost six times as many buyers as I’ve ever had before.
The last week leading up to the holiday is absolutely hectic. Orders are through the roof. I’m sending out last-minute shipments multiple times a day.
Sifting through invoices. Fixing website problems and customer complaints. Running the Mother’s Day sale social media campaigns. Pink Pearl Silks has finally shipped my order of lace, so my production team has been working overtime to get back on schedule, and Josh sat down with me and managed to fix t
