Chapter 5

2400 Words

5 Amber Brand = A brand is more specific than a niche and describes the sub-genre of your content and the specific things that you do. In my case, I’m a student and most of what I do are videos with affordable makeup that I can get here in the Netherlands. But some beauty vloggers almost exclusively do videos about expensive makeup or strange out-there looks. Everyone has their own little thing, which is why there are so many of us out there. Luuk, a long-time friend and incidentally also one of the guys from my class and from the study group, looks at me with a raised eyebrow before he lets out a deep sigh. “I thought we were going to do homework at the library today.” I shrug. “The others have already left. The weather’s really nice and I kind of just want to get to the post office b

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