Helena Cross talks for twenty minutes and I do not interrupt once. Not because I have nothing to say but because she is the kind of person who constructs an argument the way architects construct buildings, load bearing, no wasted material, and interrupting it would be like knocking out a wall mid build just to prove you could. She tells me what Harlow Creative Group is building in London. A new division, brand strategy at a scale that most firms do not attempt, working with clients across four industries simultaneously, the kind of creative challenge that requires someone who can hold multiple complex narratives in their head and make them all point in the same direction. She tells me why she wants me specifically. Not flattery. Evidence. She has read everything I have put out p

