Reid Creative is opening a new division. Brand strategy and cultural intelligence, the intersection of data and creativity that most firms approach from one direction or the other but almost nobody approaches from both simultaneously. He wants to build it from the ground up with the right person leading it. Full equity stake. Creative autonomy. My name on the division.
My name on the division.
I sit with that for a moment.
"Why me specifically?" I ask.
"Meridian," he says. "What you did with that account in a week... I have people who have been in this industry twenty years who could not have walked into a resistant client board and turned them in seventy two hours." He pauses. "Also the journalist piece., not the personal story... The way you told it, the structure of it, th
