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Rolland Olivier’s team swiftly evaluated the feasibility of the Turner-Bailey project. As a first step, they made a call to Hollywood, to Julien Maxx, who was the fashion consultant of several celebrities. He made a living advising successful girls and boys recently arrived from the country how to dress properly and what to wear instead of faded jeans and band T-Shirts. Julien’s fee was high, so he was sought out only when money did not matter anymore. Thanks to the network he had built, the biggest brands paid serious money just to have their products promoted by him. Julien skilfully manoeuvred between the companies, and his slightly bohemian style, as well as his excellent organising skills, helped the once impoverished, gay New York journalist become a hip Hollywood trendsetter. For
