I patted him on the back. “There, there.” “So what do you think?” asked an eager woman in a tight blazer. We’d returned to our offices for an afternoon presentation from Jay’s advertising team. My Scrooge sat at the head of the table with Annie and I on either side of him. As the ad faded from the large screen set up opposite him, Jay fidgeted. “They’re a bit negative, aren’t they? I am far from being in Farah’s fan club, and your ad nailed it—she is a career politician who hasn’t done anything—but isn’t it better to come out the gate talking about why I’m the right choice, not why she’s the wrong one?” “Actually, sir,” said a clean-shaven young man, “our polling shows that people are more united by having a common enemy than a hero. You can do awesome stuff for the state, but it’s not

