"It seems our recent advertising campaign hasn't been very effective. It hasn't achieved the expected results," Isabelle said seriously to Chris in Lopez's conference room.
"Actually, we have a plan that could achieve long-term publicity, but it requires your cooperation."
Chris looked hesitant.
'My cooperation? What do I need to do?' Isabelle raised her eyebrows.
"We've found that nowadays, a brand's CEO can also represent the brand's image. If consumers have a good impression of the CEO, they are more likely to have a good impression of the brand. So, if we cultivate your image well on social media, you will become Lopez's most effective spokesperson."
Chris took out his iPad and pulled up Selena's personal page. "Two years ago, we showed this plan to Selena, and she cooperated with
