Meanwhile, in his office, Jonathan decided to review both proposals one more time. He opened Ayesha’s proposal file and read every detail carefully. Every number, every strategy, everything was neatly and logically laid out. Ayesha had put together a solid plan, based on a thorough analysis of the market and industry trends. Nothing seemed over the top or unrealistic. All of her points were designed to provide long-term benefits with minimal risk.
Then, Jonathan opened Liana’s proposal. At first glance, it was impressive. Her ideas were fresh, innovative, and ambitious. Liana had incorporated marketing strategies that had never been tried before, in the hope of attracting a new market segment. However, as Jonathan read deeper, he began to find weaknesses in the plan. Some of Liana’s assu
