OneTHE DAY SHE DIED, AN ad was run.
And you saw it, everyone did.
Because it was a perfectly composed ad, with a perfectly chosen photo. Perfect clickbait headline. Not a word out of place. And it had a 30% click-through rate. For the mortuary.
That service was the most highly-attended event the mortuary had ever held. And pre-sales of burial plots and cremations spiked. All bought by impulse.
Yet the mortuary didn’t run that ad.
The deceased did.
It has come from her ad account, placed the day her body was delivered.
No one knew that. Until the I showed up in the agency’s office a day after the funeral service.
