IT WAS NEVER “EASY” That evening, disappointed that she had drained her savings into marketing strategies that didn’t generate any business, Gigi laid in her couch and tried to avoid staring at her checking account. Staring wouldn’t make the balance go up. She poured herself a glass of wine. The last thing she wanted was to be short on money again. It was just a phase and it would pass, she tried to convince herself. It wasn’t the first time she had to face a financial crisis in her life. It reminded her of her marriage to Chang, a drug and alcohol addict, not very long ago. Chang owned a small online retail business. He bought low and sold high. Gigi would help with the bookkeeping and marketing. However, despite her efforts and struggle to keep the business afloat, it was lagging. More

