Catherine sat at the head of the conference table, fingers tapping lightly against the polished wood as the discussion wrapped up. The team had spent hours deliberating over which market to expand into first, weighing competition, accessibility, and long-term potential.
And now, the decision had been made.
Japan.
A market known for its high standards and unwavering loyalty to established brands, breaking into Japan wouldn’t be easy. But if they succeeded, it would cement their credibility for future expansions.
Rachel adjusted her glasses, glancing at Catherine. “So we’re really doing this?”
Catherine nodded. “Yes. We need to go there in person. We can only understand the market from the ground level.”
Nathan leaned back in his chair, smirking. “You mean work in the day, explore in t
