Catherine sat in the meeting room, a mixture of anticipation and nervousness weighing heavily on her mind. After days of deep focus and analysis in her market research, she had come to a bold decision: not to limit their market to Southeast Asia but to expand throughout Asia. This was a risky move, a gamble she knew could either elevate the company to new heights or cause significant setbacks. However, Catherine believed this was the only way for the company to truly grow and stay competitive in the long run. The opportunity to tap into the vast potential of the entire Asian market was something they couldn’t afford to ignore.
She had decided to present this idea to the remaining three members of her team. Having thought it over carefully and prepared her strategy, Catherine felt confiden
