Brute force advertising, and targeting based on huge amounts of data harvested on what people used the Internet and social media for, meant the same results could be achieved for a tenth of the cost or less, and then scaled to be country wide.
Well, nearly the same results. The matching of products to people was never as good as he’d managed. People were being sold things they didn’t really need or want but could still be convinced to buy. Those paying for the advertising seemed to care less and less about that. Maybe because the customers were faceless to them, and spread over the entire world rather than localised to the city.
Bill had managed to survive for a few years on the dwindling supply of people who really cared how the advertising was handled. But that supply of people ha
