“Magnificent,” said Gumbril, with genuine admiration.
“This sort of medical and philosophical dope,” Mr. Boldero went on, “is always very effective, if it’s properly used. The public to whom we are making our appeal is, of course, almost absolutely ignorant on these, or, indeed, on almost all other subjects. It is therefore very much impressed by the unfamiliar words; particularly if they have such a good juicy sound as the word ‘ganglia.’”
“There was a young man of East Anglia, whose loins were a tangle of ganglia,” murmured Gumbril, improvisatore.
“Precisely,” said Mr. Boldero. “Precisely. You see how juicy it is? Well, as I say, they’re impressed. And they’re also grateful. They’re grateful to us for having given them a piece of abstruse, unlikely information which they can pass on t
