Chapter 1:

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Some authors suggest that globalization, as defined by increased interconnectedness, is nothing new (see Parker, 2005). This view stems in part from the fact that trade in terms of a percentage of gross world product was only slightly higher at the end of the 20th century than it was before 1914 (Farnham, 1994). From this perspective, it is possible to argue that globalization is just business as usual. However, it seems impossible to ignore the numbers of new entrants to the international business arena in recent years. Although cross-border commerce has been conducted since ancient times, the most rapid expansion of international business occurred in the latter half of the 20th century (Leung & Peterson, 2011). The players on the international business stage were originally the firm and its foreign constituency, which were soon joined by home- and host-country governments and more recently, by special interest groups, international agencies, and economic alliances (Robinson, 1984). In addition, the characteristics of these actors have changed over time. U.S. multinational firms dominated the postwar period and continue to be the home of the largest number of Fortune magazines Global 500. Some authors suggest that globalization, as defined by increased interconnectedness, is nothing new (see Parker, 2005). This view stems in part from the fact that trade in terms of a percentage of gross world product was only slightly higher at the end of the 20th century than it was before 1914 (Farnham, 1994). From this perspective, it is possible to argue that globalization is just business as usual. However, it seems impossible to ignore the numbers of new entrants to the international business arena in recent years. Although cross-border commerce has been conducted since ancient times, the most rapid expansion of international business occurred in the latter half of the 20th century (Leung & Peterson, 2011). The players on the international business stage were originally the firm and its foreign constituency, which were soon joined by home- and host-country governments and more recently, by special interest groups, international agencies, and economic alliances (Robinson, 1984). In addition, the characteristics of these actors have changed over time. U.S. multinational firms dominated the postwar period and continue to be the home of the largest number of Fortune magazines Global 500. Some authors suggest that globalization, as defined by increased interconnectedness, is nothing new (see Parker, 2005). This view stems in part from the fact that trade in terms of a percentage of gross world product was only slightly higher at the end of the 20th century than it was before 1914 (Farnham, 1994). From this perspective, it is possible to argue that globalization is just business as usual. However, it seems impossible to ignore the numbers of new entrants to the international business arena in recent years. Although cross-border commerce has been conducted since ancient times, the most rapid expansion of international business occurred in the latter half of the 20th century (Leung & Peterson, 2011). The players on the international business stage were originally the firm and its foreign constituency, which were soon joined by home- and host-country governments and more recently, by special interest groups, international agencies, and economic alliances (Robinson, 1984). In addition, the characteristics of these actors have changed over time. U.S. multinational firms dominated the postwar period and continue to be the home of the largest number of Fortune magazines Global 500. Some authors suggest that globalization, as defined by increased interconnectedness, is nothing new (see Parker, 2005). This view stems in part from the fact that trade in terms of a percentage of gross world product was only slightly higher at the end of the 20th century than it was before 1914 (Farnham, 1994). From this perspective, it is possible to argue that globalization is just business as usual. However, it seems impossible to ignore the numbers of new entrants to the international business arena in recent years. Although cross-border commerce has been conducted since ancient times, the most rapid expansion of international business occurred in the latter half of the 20th century (Leung & Peterson, 2011). The players on the international business stage were originally the firm and its foreign constituency, which were soon joined by home- and host-country governments and more recently, by special interest groups, international agencies, and economic alliances (Robinson, 1984). In addition, the characteristics of these actors have changed over time. U.S. multinational firms dominated the postwar period and continue to be the home of the largest number of Fortune magazines Global 500. Some authors suggest that globalization, as defined by increased interconnectedness, is nothing new (see Parker, 2005). This view stems in part from the fact that trade in terms of a percentage of gross world product was only slightly higher at the end of the 20th century than it was before 1914 (Farnham, 1994). From this perspective, it is possible to argue that globalization is just business as usual. However, it seems impossible to ignore the numbers of new entrants to the international business arena in recent years. Although cross-border commerce has been conducted since ancient times, the most rapid expansion of international business occurred in the latter half of the 20th century (Leung & Peterson, 2011). The players on the international business stage were originally the firm and its foreign constituency, which were soon joined by home- and host-country governments and more recently, by special interest groups, international agencies, and economic alliances (Robinson, 1984). In addition, the characteristics of these actors have changed over time. U.S. multinational firms dominated the postwar period and continue to be the home of the largest number of Fortune magazines Global 500. Some authors suggest that globalization, as defined by increased interconnectedness, is nothing new (see Parker, 2005). This view stems in part from the fact that trade in terms of a percentage of gross world product was only slightly higher at the end of the 20th century than it was before 1914 (Farnham, 1994). From this perspective, it is possible to argue that globalization is just business as usual. However, it seems impossible to ignore the numbers of new entrants to the international business arena in recent years. Although cross-border commerce has been conducted since ancient times, the most rapid expansion of international business occurred in the latter half of the 20th century (Leung & Peterson, 2011). The players on the international business stage were originally the firm and its foreign constituency, which were soon joined by home- and host-country governments and more recently, by special interest groups, international agencies, and economic alliances (Robinson, 1984). In addition, the characteristics of these actors have changed over time. U.S. multinational firms dominated the postwar period and continue to be the home of the largest number of Fortune magazines Global 500.
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