5 ALICE Here was the rule at Tangerine: You don’t mess with the individual. Especially the important individual. Individuals with influence, individuals with money, or God forbid, individuals with that ultimate power, both online and in physical life: celebrity. Better to expose the Social Security numbers of 300 million than snoop through the messages of a model/photographer/influencer; better to store a billion passwords in plain text than ‘mistakenly’ ban the account of a white supremacist. Better not to be Cameron Ekstrom. And thus when the corporate voice of Tangerine spoke, there was an emphasis on the individual – we care about our users, Pierre saying, that being you – we would never violate our users’ rights, because we love you. Occasionally, yes, mistakes were made, terabyt

