To quote Iggy – I was Chairman of the bored. I sat in the boardroom, the teak veneer table smelling of fresh polish, pitching to a canning company who wanted a website. We weren"t doing well. It was no surprise. I wasn"t a born businessman. I was simply following an idea, an aesthetic hunch. So far no one had bitten and I would have to sell the house if I wanted to pay the company"s debts. I"d sat in too many meeting and had my inspiration drained from me. Gripped by ennui, and bereft of any creativity, I realised I couldn"t handle any more meetings and I couldn"t handle the weight of another makeshift family depending on me. So I decided to do what I usually did and run away: I would take a short holiday. There and then, I opened up my laptop, connected to the web and within minutes had

