Chapter 22
Celebrity Endorsements
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‘IT IS NOT ENOUGH TO publish a good and marketable book, or even a number of them; I feel that one of the best advertisements for a publishing firm is for that firm to develop a distinct character which shall become recognized by the trade and the public.’ Memo from T. S. Eliot to his fellow directors at Faber, 9 December 1931.
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AN ADDED INCENTIVE which Richard wants to add to the new books published by Authors is Celebrity Endorsements, which are now very popular and help to keep a book on the Bestseller list for a longer period of time.
Richard makes an appointment with Harry Knightman, the man who knew all the celebrities there were to know in the world. It was rumoured that if anyone knew all the people that Harry knew they could
