NEON IS THE beautiful and rare element found so little on earth, but so much in our universe, a perfect gas for the excitable highway. Neon is younger than photography in use. Neon is about the same age as the movies in commercial diffusion.
Hydrogen, helium, oxygen, carbon, neon. The five most abundant chemical elements by mass. Neon, which stars make in their Alpha genesis moments. Neon, true neon, is red. Red-orange as sunsets and rock planets and hot ranges and firebombs. Any other colour is adulterated neon. Up the neon alleys the rare earth sighting of true neon is in a multiplicity of pleasure to the eye, a kind of pleasure zoo, this red neon.
Neon the new, neon the noble. Edelgas.
