Chapter Twenty-Six
Ads
Melinda advertised her services in obscure, but productive ways. It came as no surprise to her and her expensive New York advertising agency that there were thousands, if not millions of women who would either pay to have a gender switch performed on their spouse or were anxious to sell their unfaithful partners to Melinda’s program. The advertisements were almost too productive. The agency found Melinda’s business not only a challenge, but also a creative relief from selling drugs to the elderly and laundry soap to the housewife. The ad men and women worked tirelessly to build an effective image program in women’s magazines and other businesses that catered to female clientele. One highly productive target was spas and massage services patronized mostly by women.
