Chapter 4: The Ghost Gets a Brand Deal

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Chapter 4: “The Ghost Gets a Brand Deal” Jamie was brushing his teeth when the ad started playing on his speaker. > “Do you want skin so smooth it’s practically ethereal? Try PhantomGlow™, the moisturizer so light, it’s practically dead.” He spat toothpaste all over the mirror. “Are you—are you doing sponsored ads now?!” Ghostie faded through the bathroom wall, holding a glowing serum bottle in one translucent hand. > “Not just ads, Jamie. Brand deals. I’m a skinfluencer now.” “You don’t even have skin!” > “Which makes me the perfect blank canvas.” Jamie wiped his face with a towel and glared at the product. “Does this… does this company know you’re a ghost?” > “Not exactly. I told them I’m an ‘ultra-minimalist off-grid wellness blogger with a zero-carbon footprint.’” Jamie narrowed his eyes. “That is… not wrong. Disturbingly clever, even.” > “I also told them my pores are invisible.” “That’s because your body is invisible!” > “Exactly. Flawless.” Later that day, Jamie tried to job-hunt online while Ghostie filmed a tutorial called “How to Haunt Your Way to Perfect Confidence.” “I’m sorry, did you just say, ‘gaslight, gatekeep, ghost girlboss’?” Jamie asked from behind his laptop. > “It’s branding, Jamie. Keep up.” “You know what I want to keep up? Rent. Because I still don’t have a job, and Phil is texting me skull emojis again.” > “Maybe we can monetize Brenda.” Jamie glanced nervously at the toaster, which was humming ominously. “Didn’t she threaten to burn my eyebrows off yesterday?” > “She’s warming up to you. Literally.” Jamie ducked as the toaster fired a rogue Pop-Tart across the room. That evening, Ghostie revealed his greatest plan yet. > “We’re launching a merch line.” Jamie choked on his ramen. “We what?!” > “Shirts. Stickers. Glow-in-the-dark hoodies that say ‘Dead Inside But Still Wi-Fi Connected.’” “…Okay, that’s actually pretty good.” > “Also: mugs, cursed candles, and a self-help e-book titled ‘Boo-tiful: Embracing Your Inner Phantom.’” Jamie stared. “You wrote an e-book?” > “No, but ChatGPT did.” By midnight, their first livestream was underway. Ghostie floated in front of the camera, lit by candlelight, holding a beauty serum and a toaster pastry like a tiny edible sidekick. Jamie sat just off-screen, wearing a hoodie and trying to look like he hadn’t just been hit in the head by Brenda’s latest gluten tantrum. > “And remember,” Ghostie told the camera, “you don’t need a pulse to slay.” Comments rolled in: @HauntGirl69: “Where can I buy that hoodie??” @DeadTiredDad: “Brenda for president.” @GhoulCrush: “Jamie is cute, is he single or just spiritually overwhelmed?” Jamie blinked. “Wait… someone thinks I’m cute?” Ghostie smirked. > “Told you. Sad Bagel Energy is very in right now.” As the livestream wrapped, Jamie leaned back and smiled. He still had no job. He lived with a haunted toaster. His roommate was a t****k-famous ghost. But somehow… It kind of worked. End of Chapter 4
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