Mr Peter Mulwa

COST OF EFFECTIVE ADVERTISING FOR SMALL BUSINESS

In the current dynamic world, small businesses are facing many challenges in keeping themselves competitive in the field. The success of the business comes as a result of good marketing planning which helps sell of products and services. The success of the business is as a result of cost-effective advertising. Effective advertising ensures that the products or service of business is well known to customers hence leading to the rise in sales. Also, it ensures a reduction in the cost of advertising without affecting or changing the quality of the products. For businesses to ensure that it has the best cost-effective advertising you must do a research to determine the target customers. Small businesses can reduce the cost of advertising by maintaining its logos and colors, door hangers, flyer advertising and internet marketing.

Logos and colors branded products method are termed as the most effective way of advertising for business since it provides consisted of the branding of the business, therefore, leading to business memories. By producing products using logo brand either for sale or giving as a gift creates a long-lasting recognition of the company. When a branded product is sold to a client it acts as the company's ambassador since the product is seen over and over, therefore, creating a good awareness of the company. Majorly small business can use business cards as marketing way. Cards provide relevant details such as the name of the company, logo, address contact and products offered. As a way of advertising the business cards are given to anyone who comes into contact with you and through this awareness for the business products is created.

Door hanger marketing is another cost-effective advertising method for small business since it provides a fresh look and targeted customers will receive the message. The method requires one to ensure that they target their customers carefully because by doing so the business will have a difference in sales due to locating the right customers. Door hangers can easily be customized as per business need, a feature which makes them became affordable for small businesses. You can advertise any type of products or services with pictures, graphics and the use of the font of your choice in the message written.

Flyer advertising method is also among the best marketing plan which is used by small businesses across the country. Leaflets can easily be distributed to intended customers at the right time. Although the feedback might not be immediately the interested party will get knowledge about your business they might consider using the flyer when the need for service or product arises.

Networking is another method of marketing which is cost effective for small business. Networking involves meetings which lead to connection and deals with other businesses. The method plays a big role in ensuring that the business is well known and be promoted by the other business owners in the different meetings.

Internet advertising method helps in marketing at low cost. Small business can use email to send adverts incurring small expenses. The targeted group of customers will receive the adverts and through the email campaign, the products or services will increase. Creation of the newsletter provides more awareness of the products to targeted customers. Also, by use of free Business directories in search engines helps small business be known.

Facebook and other social platforms are part of internet advertising method and are becoming cheap marketing methods since they offer free pages for business promotions. Through the media pages, you can post pictures of the business products or services offered and also, the media provide a platform which helps you interact with viewers. The interaction with viewers in social media pages helps in getting feedback through their comments and aid in branding your products.

Another internet marketing method for small business includes video marketing. It can be done by creating a youtube channel where the video for the business products is uploaded. Customized video from the company's products can be uploaded and shared at no cost. Potential customers can view the video shared and hence start buying from the business.

In conclusion, for a small business to remain competitive in the market it must make sure that it sales its products and also ensure have the best marketing tools which are cost-effective and sustainable. There are many cost-effective methods which can be used by small business in advertising their products or services. The advertising methods are not targeted to all viewers but only the interested parties and the business must determine the targeted group of customers before deciding on a certain method of advertising.