I demanded that the label maintain the same classic design it has had for generations.
“Giovanna! You are the head of the marketing department, follow your boss's orders..” I smiled when I heard her insult me with class.
She had sent me by mail three designs for printing the coated paper, for the labels that would be printed for the wine bottles that would go on the market shortly. The three designs created by the department were wonderful. The details and innovation in two of them were excellent, but we had always distinguished ourselves by the classic, by the elegant; minimalist details, but that undoubtedly enhanced the exclusiveness of our wine.
“I appreciate that you present me with avant-garde ideas, but what differentiates Castello Barone wine from the rest, Giovanna?” she an
