They picked up what they needed from the supermarket and loaded it into the back of Emily’s car. Enough condiments to see Veronica’s café through to the New Year, plus a few luxury items Emily said would add an extra touch. Away from the awkward issues of social interaction and back to professing Elaine’s business wisdom, Emily was in her element.
‘For a start, your menus need to go,’ she said. ‘You’ve got way too much crossed off. If you can’t sell it, don’t have it on there. Tell the customer what you do have, not what you don’t.’
‘I see.’
‘Use a specials board for anything new or different. Specials are important, too. While you’ll get a certain percentage of your clientele who’ll always order the same thing, there’s another subset always looking for something new.’
‘Got it.’
‘And
