“Twain was important in our early success. He was a walking billboard for us,” Strauss, who self identified as a Bavarian, and not a German, said in 1895. In 1860 Jacob Steiner received a patent for a machine to over-edge buttonholes, using a needle and one spreader in conjunction with a shuttle in 1860 on national election day, one that saw Abraham Lincoln win the Presidency. Brooks Brothers had presented the president a few suit options for the inauguration, but supposedly Lincoln went instead with a suit from Carnaby Street in London, after having also considered three or four suits from Savile Row, the street in Mayfair, in central London known for its traditional custom bespoke tailoring for men, that has had a varied history that has included the headquarters of the Royal Geographic

