“And that’s why I’ve asked you to come back. I need your sharp eye and your ideas to make conservative Grotti into a fresh, exciting, unique brand. Except without a brand label,” Alessandro explained. “I want to give my customers something beyond anything they might have dreamed of. Understand?”
“So you want passion, mystery, sensuality, dreams, and wonder… as a lovemark. We have to give people a real story behind the brandless brand,” Giacomo said, trying to sort things out in his mind.
“If it’s a story we need, we certainly have one,” his father said pensively.
“Hmm…”
“Let’s make this lovemark happen. With passion, sensuality, mystery and wonder.”
“It’s a huge responsibility… and an enormous task.”
“I’ve got people I work with and trust. You saw the new workshop. We renovated over
