“You want at any cost to make my life complicated, don’t you?” “Why would I want something like that?” PAUL and ARIANNA The following week, I’m working on several ideas, some I’m not yet ready to unveil, and Paul is rarely in the office. Apparently he’s going around to the franchisees. Friday night, returning from my appointment with a photographer, I’m surprised to see the door of his office open. After a few minutes, he comes to find me. “I heard you went to see a photographer. How did it go?” “Good. I think he’ll be perfect for our campaign.” “What are his credits?” The killer question. “I prefer to talk about the details once I have perfected the project.” He looks at me with a determined air. “Too bad for you because I’d like to know the details before my depart

