"So he found it again, eh? I must go and have a talk with that chap. If he's a Carlyle fan I'd like to know him."
"Wait a minute. I had seen the LOST ad in the paper this morning, because I always look over that column. Often it gives me ideas for advertising stunts. If you keep an eye on the things people are anxious to get back, you know what they really prize, and if you know what they prize you can get a line on what goods ought to be advertised more extensively. This was the first time I had ever noticed a LOST ad for a book, so I thought to myself "the book business is coming up." Well, when I saw the chef with the book in his hand, I said to him jokingly, "I see you found it again." He was a foreign-looking fellow, with a big beard, which is unusual for a chef, because I suppose it
