Now Kay invited each in turn to explain who their prospect was, what sort of company it was, what sort of PR activities they could require, and what sort of fees Palmerston PR could hope to accrue. The prospects ranged from smallish companies that would probably only need occasional project work at £1,000 a time, up to Giles’s suggestion which was a large pharmaceutical company that had been paying £14,000 per month at his previous employer. He said the client had not renewed its contract at that agency and had taken PR in-house, but he had heard from an old contact that that experience had gone badly; so he thought it was an even chance, and he had already arranged lunch with the company’s marketing director for the following week.
Kay quickly totted up the combined value of these prospe
