The decisive factor, though, was that Dawna’s favorite college cheerleader and former classmate Julie-Karen Linden now ran Rally Marketing Stars, an employment firm and recruiting pipeline that linked college cheerleaders and athletes to the pharmaceutical and medical supply industries. Nacere was a Rally client, eager to hire from their pool of wholesomely sexy salespeople.
After talking with Dawna, Julie-Karen realized that if Nacere were engaged in illegal promotion, the new sales reps that she recruited for the company could end up taking the fall. Suddenly, it seemed ominous to her that Nacere screened out potential new hires with science backgrounds or prior medical sales experience. College education wasn’t even a prerequisite for employment. Why did the company want sales reps who
