Allen spent the whole afternoon inside his office planning the project. Dispelling all worries about any deficiencies in his resources, he drafted the outline of the business plan for a logistics company on his laptop computer.
He started it with the executive summary, the company overview, the products and services, the target market, the marketing and sales plan, the milestones and metrics, the management team, and the financial plan.
The real issue emerged upon completing the plan. His company needed expansion and that would mean additional capital, bigger space for the motor pool, and at least five new heavy haulers or tractors plus legal entities, additional licenses, and permits.
He was in deep contemplation of how to fund the project. He was a way short of funds but the project w
