Adrianna POV "We need to wait for organic spends to sustain over the weekend. We have a good conversion rate and repeat traffic. Let's not be hasty and increase paid right now." There were murmurs of approval following Adrianna's statement. Soon after, the meeting was done with and the employees disbursed. It had been a week since the successful launch. So much had changed in such a short span of time, and yet things were just the same. When she had had the idea of starting something of her own, she had wished for the venture to be successful. And despite observing her father over the years, she was learning firsthand that being successful was an ongoing process. The celebrations had died down quickly. Discussions regarding restock, marketing metrics, new product ideas, advertising and

