Chen Shuangxi, a woman from the bottom of society, has become the king of Yifang Department Store for half a lifetime. Mingyue, a multi-talented brothel girl with a fanciful life experience; Wang Yulan, the daughter of a wealthy salt merchant; There are also adopted daughters of a well-off family, and hardworking peasant women. Relying on the instinct of survival, they use the westerly wind of new ideas to live hard with diligence and wisdom.