Two Black influencers, Sennia and Callie, work hard from their teens to turn their newsletter, Gen Z Online, into a success story. Callie meets a guy, Jake Logan, at a cafe. She brags to her friends about her happy relationship. Her boyfriend is handsome, wealthy, he takes her to the best restaurants and expensive, romantic spa weekends. Her Instagram feed looks picture-perfect. But she complains to Sennia that he has her passcodes to her emails and phone, he goes through her journal, and he wants her to quit the newsletter and invest money into his crypto firm. When Bitcoin crashes, he has serious financial problems and gets aggressive. Sennia notices with horror that her friend's face is bruised. Sennia asks a cop friend about Jake, it turns out he has a record of domestic violence, and he battered a previous girlfriend. Callie's mother asks Sennia's help because Jake has isolated her from her family. When the cop looks deeper into Jake's history, he finds alarming cases, he was extremely violent with an ex, kicking her and breaking her hip, she had to have surgery, but she never pursued charges. Plus, Jake has some shady friends in Los Angeles, where he lived before he moved to Seattle. Some of his contractors died under strange circumstances. The cop says he is a manipulative psychopath. Sennia tries to warn her friend, but only Callie’s mom picks up her landline phone, Callie went on a Rome vacation with Jake. The two of them fight in front of their hotel, cops want to arrest Callie . . .

Laelia Parker, a young newsletter author, teams up with Leslie Milton, a billionaire media mogul, writing about crimes, political scandals, and pop culture. They discover unsettling secrets that endanger their careers and even their safety.

Laelia Parker, a vibrant Black girl, has big dreams, she wants to become a top influencer. She has a good life, her wealthy family owns a newspaper, Seattle Noir. She forms a joint venture with a media mogul, a brilliant woman, Leslie Milton. A new world of opportunities opens up for Laelia. She gets a new rival, an already established, extroverted podcaster with a big audience and a big mouth. Soon, deepfake videos make Laelia's life miserable. One day, her best friend and rival, a young influencer, Nyla, is brutally murdered. Nyla had a jealous on-and-off boyfriend, a mixed martial arts guy, and a drug-addicted ex. There are whispers and rumors that she dated a high-ranking politician and they just broke up - and after the break-up, Nyla leaked some sensitive information she had secretly recorded about him. A corrupted detective leaks Laelia's name to the press as a suspect in the murder. All the while, Laelia thinks that Leslie, her best friend, mentor, and business partner, is hiding something from her. She has an unlikely supporter: the detective and her earlier rival, the deepfake girl. Are they reliable allies, or do they have ulterior motives? Can Laelia prove her innocence, or will the scandal destroy her dream career?