Some publishers will request a new author to send in a marketing plan with their submission. This can be intimidating, particularly if you aren’t familiar with marketing in the first place. When many authors hear the word “marketing,” they think buying ads in magazines or sending out paperbacks as review copies, and both of those tend to be quite expensive. Most of us don’t have the money to spend on such marketing ventures.
But the digital age opens up new venues for marketing, many of which are cost-effective even to a new author. And when a publisher asks for your marketing plan, they aren’t looking for a detailed, step-by-step timeline of where you plan to buy ads to promote your book.
Rather, they want to make sure you have some idea as to how to market your book to the best possibl
