Many publishers ask you to fill out a blurb form, which provides them with the genres of your book, as well as blurbs and excerpts. Some publishers ask the editors to do this instead, and some ask the editors to assist authors who aren’t familiar with or are unable to write a good blurb. You might think that a blurb form is redundant. They have your story; why do they need all this other stuff? But the blurb form is usually used by whoever uploads your book to the publisher’s and other distributors’ websites, and that may not be the same person who edits your book (or even who accepted it for publication). Chances are the person who provides your book to distributors didn’t actually read the book. So the only way they know where it goes on the web or how to entice readers to buy copies is

