One crisp morning in Fayetteville, Tommy strode confidently onto an outdoor film set wearing green camouflage, a hunter’s orange vest, and a Browning baseball cap. He was about to shoot his first television commercial, and he was visibly excited. “Do I get to shoot the rifle or just hold it?” he asked the director. “You can fire it at that target over there,” the director replied, pointing to a circular target with colorful rings set up about thirty feet away in an open field. “I want you to look comfortable, like you’ve shot a Browning rifle before.” “Oh, I have,” Tommy said. “You don’t have to get a bull’s-eye,” the director quickly added. “We don’t care about accuracy. Just shoot in that direction and have a satisfied look on your face. Then hold the rifle in front of the camera and

