“Hey, Paul!”
“Yeah?”
“Know who won the Triple Crown last year?”
“The what?”
“Triple Crown—horse racing.”
“Hell, no. Should I?”
“You got no idea what kind of horse it was?”
“A race horse. So?”
“What kind of car won the Grand Nationals last year?”
“A Ford, of course. Jim-Bob Cohen’s Stallion 450. So?”
“Did you know that whatever kind of car wins consistently in the big races—especially stocks, but even racers—they sell better than the competition?”
By now, Dwight had the undivided attention of the crew.
“Of course,” Paul said. “People like to go with the best car. So?”
“So this. Back when everybody rode horses, it was important to them which horse won, and what kind it was. Now nobody cares but bettors and horse lovers. People follow car races, though, because they all drive car
