When the email came through confirming the meeting in Barcelona, my first thought was that the universe had a cruel sense of timing. My second thought was that I was absolutely not getting on a plane with Anton Vespucci. By noon, both thoughts had been proven useless. The festival was called Solstice Atlas, one of the biggest multi-city music and culture festivals in Europe, the kind of brand people used words like iconic and ecosystem about with straight faces. They wanted a digital experiences partnership, exclusive in-app discovery, live schedule integration, VIP access layering, affiliate booking structures, the kind of deal founders dreamed about before they learned how many powerful people had to smile at each other before anything became real. And for reasons I deeply resented,

