Ways to live

to your value delivery. Subscriptions are an attractive monetization mechanism because they are a predictable and reliable source of income which will help with forecasting and revenue modelling. The vast majority of your users won’t want to pay for anything, so you should tread carefully when considering introducing subscriptions. Some questions to ask yourself before introducing subscriptions include: Audience – is our audience willing and able to pay for a subscription-based service? Value – is our offering valuable enough for someone to pay £X per month for ongoing access Differentiation – is our product sufficiently differentiated to prevent our customers getting a free or similarly priced alternative elsewhere? to your value delivery. Subscriptions are an attractive monetization mechanism because they are a predictable and reliable source of income which will help with forecasting and revenue modelling. The vast majority of your users won’t want to pay for anything, so you should tread carefully when considering introducing subscriptions. Some questions to ask yourself before introducing subscriptions include: Audience – is our audience willing and able to pay for a subscription-based service? Value – is our offering valuable enough for someone to pay £X per month for ongoing access Differentiation – is our product sufficiently differentiated to prevent our customers getting a free or similarly priced alternative elsewhere?