Circuit Breakers

After graduating from college, Aiah Delos Santos' application as a junior art director at Beau Cosmetics, a personal care and beauty company in the Philippines, was accepted. Because it was her first job, she was very keen to overperform and go beyond the bare minimum expectations. In her mind, this was the exact place to prove that she deserved her Latin honor distinction. However, as time went by, she noticed that her creative ideas were not at par with her peers. In the words of her bosses, Aiah's proposals weren't "ripe enough" and were "leaning towards being less punchy." In other words, campaign advertisements that didn't resonate with their target audience. Then came the make-or-break moment: a final campaign advertisement that would determine if her contract would be terminated. For days leading up to the presentation, all her ideas seemed to be off, no matter how much she toiled over her campaign. At the back of her mind, she knew there were chances of her not making the cut. This was her dream job, however, and she couldn't let it go. What would people say if her contract were to be discontinued? She couldn't let this happen, ever. Amid desperately trying to find a way to survive, an online advertisement piqued her attention: "Experiencing a career slump? Let Elise AI help you overturn that detour!" And just like that, she jumped into it head-first, as if raging against the dying of the light.