The seven deadly demons of Hell (Pride, Gluttony, Greed, Wrath, Lust, Sloth and Envy) are given time on earth. Each Prince is paired with a human life that matches their sin. They are bound to these humans as their anchor to the world for them to enjoy the pleasures of earth for the very first time.

The eldest Prince of Hell, Pride, cannot believe he's linked with a poor and seemingly innocent university student Jessie Kingsley. Despite much resistance, they become an unlikely duo navigating life together.

And maybe, just maybe, finding love along the way.