CHAPTER ONE: HE'S WORSE THAN I THOUGHT
"He's not going to be that bad," I told myself, for the fourth time, as the car turned through a set of gates that were almost aggressively large. "He's just a man who was painted bad by the press."
The driver said nothing, which was fine since I wasn't exactly talking to him.
I was talking to the part of my brain that had spent the last forty minutes reading Ronan Vale's file and slowly, quietly, revising it. The way you revised your assessment of a situation when the situation turned out to be significantly larger than you thought it was.
The file had been thorough. Dates, statements, financial records, a timeline of the scandal laid out very efficiently like it was a coroner's report. I had read worse, I had handled worse—or at least, I had handled things that felt worse at the time and turned out to be entirely manageable once you understood them.
That was the thing about press painting a person bad. It always looked more than what it was from the outside until you got into the person's life and found out that they were just good people with a bad press cycle.
The media was a double-edged sword, and Ronan Vale had simply been standing too close to the sharper side when it swung and the press had done what the press always did when handed a clean villain and a cleaner victim. By the time anyone thought to question the direction, the narrative had already turned into something that felt indistinguishable from fact.
I had seen it happen to smaller people for smaller reasons. A councillor undone by a poorly worded statement, an influencer buried by a screenshot with no timestamp, a restaurant owner whose expression in a single photograph had apparently communicated everything the public needed to decide his character permanently.
Ronan Vale was not ‘smaller people,’ but the mechanism was still the same.
Strip away the headlines, strip away the carefully composed devastation and the media's enthusiasm for a story that had arrived prepackaged with a moral. What was left was a man with a complicated business history and a PR strategy that had, at some critical moment, completely failed him.
That was what I was here for.
He wasn't a monster, he was a man who had been on the wrong side of a news cycle, and nobody had been fast enough or good enough to pull him back before the image set.
But I'm fast, and I'm damn good at switching public narratives.
I had done this exact thing several times, with several different clients, and not one of them had turned out to be even half as bad as their worst headline suggested.
The car stopped.
I smoothed my jacket, picked up my bag, and stepped out into the kind of quiet that only exists when a building is large enough to absorb sound entirely. The estate was—I would not say intimidating, I would say it was architecturally confident in a way that left very little room for anyone approaching it to feel the same.
I felt fine, I was completely fine.
The door opened before I reached it, and a woman with a clipboard and the expression of a professional—perfectly neutral—showed me through a hallway that made my entire flat feel like a cottage and then through another door, and then into a room that was all dark wood and quiet.
Ronan Vale was standing at the window with his back to me.
He did not turn around.
I waited. Three seconds. Five seconds. Long enough that it stopped being an oversight and became something else entirely.
"Mr. Vale," I said, starting the conversation since he had no intention to.
"You're late." He said calmly, with the voice of someone who was in control and was absolutely aware of it.
I had been four minutes early, I knew this because I had checked my watch in the car specifically to avoid this exact conversation. "I'm actually—"
"I don't negotiate the definition of punctuality." He turned then, finally, with the unhurried ease of someone who had never once considered that another person's time might be worth anything. He looked at me the way you looked at something you'd ordered and was specifically disappointed about what you got.
He did not offer his hand.
He did not gesture to a chair.
He simply looked at me—a single sweep that managed to be both thorough and completely unimpressed—and then turned back to the documents spread across his desk as though I had already said everything he needed to hear from me.
"Your things will be taken to the east compartment of the house," he said, mostly to the desk, not to me since apparently I wasn't worth his attention. "You'll stay on that side of the house."
I was here to manage perception and perception required proximity.
"That side—" I paused, my mind struggling to keep up. "We haven't discussed the living arrangement, I assumed there would be a more detailed conversation about—"
"There isn't." He turned a page on the document on his desk. "The east compartment has everything you need. I have nothing more to say regarding that subject."
I had prepared for difficult, I had prepared for guarded, for hostile, for the particular kind of wounded arrogance that men in his position often carried after a public collapse. I had a structure, a system for all of those things. I had talking points, I had an approach, I had several case studies that confirmed my methods worked.
I had not prepared for being spoken to like a logistical inconvenience he was already bored of solving.
"I'd like to go over the communication strategy," I said, keeping my voice steady and professional. "The timeline for your first public appearance, the key messages we need to establish before—"
"Miss Quinn."
He said my name the way you said a word you'd looked up once and had no interest in learning the pronunciation of. He still hadn't looked up from the desk.
"I don't particularly care about the strategy," he said. "I don't care about key messages, I don't care about timelines or appearances or whatever solution you've constructed to make yourself feel useful." He closed the folder in front of him with a quiet, final sound. "The people who want this done hired you. I didn't. I have no investment whatsoever in the outcome."
I stared at him, my eyebrows raising slightly. "Then why am I here?"
"Because it was easier than having an argument with my board." He finally looked up. His eyes were the kind of cold that wasn't anger—anger would have been warmer compared to this, it would have meant something was at stake for him. This was simply indifference, like a door that had been locked for so long it no longer remembered being open. "Do whatever it is you do. Make your calls, run your strategy, manage the narrative, I don't care. What I do care about is that you stay out of my way while you do it."
He picked up his phone. The conversation was over, apparently. He had simply decided that, the way he seemed to decide everything throughout this conversation—without acknowledgment, without apology, without the smallest concession to the fact that another person was standing in the room.
"Someone will show you to the east compartment," he said, more to the phone than to me.
I stood there for exactly two seconds longer than I should have, bag in hand, in a room that had already stopped including me in it or maybe it never did include me in the first place.
Then I left.
The hallway was as silent as before. The woman with the clipboard came from somewhere and walked me through two more corridors without a word, because apparently everyone in this house had been trained to communicate exclusively in implication.
I followed her and thought about my past clients, people who had turned out to be manageable, human, fundamentally not as terrible as the worst thing ever written about them.
And then I thought about the way Ronan Vale had looked at me—or rather, the way he hadn't. The careful, almost passive disinterest. The certainty that I was not a person worth wasting his attention on.
The media, I had always believed, was a brush that always painted things more excessively than they actually were.
Ronan Vale, I was now quietly revising, might simply be exactly what it said he was or maybe even worse.