Two Days Later
As the sunset falls down, it was time for the fifth anniversary exhibition Emma had told Ivy about. It's been hectic for the past two days, just like Emma had told her. She had to give her a helping hand at her bakery alongside the employees who worked for her.
They had numerous orders to deliver to clients for occasion, and Ivy gladly helped out. It's been two days, and she's getting along with her daughter Emilia. They were getting ready to leave the house when Emilia came running carrying her toys.
"Mother! Grandma! Can't I come along? I promise not to play around." She pouted her lips, making them chuckle.
Emma got back to getting ready, while Ivy squat down to her level, and cupped her face in her hands. Those eyes, whenever she looks into them, it reminds her of her ex-husband. She has her father's eyes, while her facial features were the same with Ivy.
"Grandma has a reason why she wants you to stay with the neighbor, and I expect you to do as instructed." Ivy ruffled her hair, smiling down at her.
"Is there a reason why you don't want me to come with you?" She inquired, staring at Emma. She had this beautiful smile on her face, making it hard for you to resist smiling back at her..
"Yes. There won't be kids there, you will have no one to play with. I bet it will be boring for you." Emma responded.
"Ahh! That's true, I will rather stay with the neighbor. Okay. I will see you guys when you are back." She waved goodbye at them, and scurried out of the house.
Ivy giggled, she was happy she didn't end her life year's back, she wouldn't have had such a brave, beautiful daughter. She proceeded to sit at the front mirror to make her hair, before proceeding to put on her gown. Emma had to purchase an outfit for her for the exhibition to make her look outstanding.
A Few minutes later, they were both done getting ready. Ivy put on her heels, and followed Emma out of the room.
"I don't think we need anything, let's go, the cab driver is outside." Ivy nodded, and they walked out of the house.
Fifteen minutes later, they arrived at the hall and led their way Inside. The places were already crowded with different elites, cladded in luxury outfits, chatting and exchanging pleasantries.
Ivy felt less of herself, she shouldn't be in the midst of people like this when she's just a low-life. The thought was beginning to consume her, but she fought it back, and stood her ground.
It's embarrassing whenever she recalls she was framed for Murder. How would people see her when they don't know the truth behind what happened? Emma had told her she changed, so it would be difficult for people to fathom who she is, unless she tells them. Though she doesn't believe.
Emma looked in her direction, her expression gave her a hint that Ivy is lost it thought, she led her to whisper into her ears.
"Remember what I told you days back, this isn't the time to let your emotions get to you." She snapped out of her thought with a nod and followed Emma behind.
Emma came in contact with some renown figures who happens to be her husband's friends and halted. "Mr Anderson, how have you been?" She exclaimed, he quickly looked in her direction.
"Oh my goodness, Mrs. Emma! It's been awhile, how have you been? How's your health?" He pulled her for a hug. Ivy wondered if she's sick, but never told her.
"I'm better. Meet my daughter, Ivy." Emma introduced, he outstretched hands and shake.
"It's a pleasure to meet you." Ivy said, smiling, as they disentangled their hands. He was stared at her for a while, her features look a bit similar. But when he couldn't recognize the face, he let it slide.
"How's business? It's been awhile we kept in touch." She turned on her heels as they walk around the hall.
"Business is great, we are still trying to do better. Clients priority comes first, we serve them. Though there are some challenges."
She halted, making him do the same. "What is this challenges?" He didn't get to respond, two other figures interjected as soon as they recognized them.
"Mrs Emma! Mr. Anderson! I was expecting to see you both. It's great to have you here?"
Emma recognized them, they all exchanged pleasantries and Emma didn't forget to introduce Ivy to them.
"What were you guys discussing? I think I heard challenges?" One of the figures inquired.
"Yes. I'm facing some challenges when it comes to business. I'm still struggling with customer acquisition and retention. That's the companies most difficult challenge. I will need advice."
"There are ways I think you could tackle that, right, Ivy." Emma directed the question to her. She was taken aback, but quickly responded.
"Permit me to offer suggestions, perhaps they might help you." Everyone drew their attention to her, waiting to hear what she has to say.
"When a company is expected to grow, and it isn't, it's best you look at your quality, that's after understanding your audience, you need to know your target audience. Your consistent quality will ensure your customers come back. How you engaged and communicate with your clients matters."
"Does that mean your clients expect you to produce more quality products? Even more quality than the ones they purchased?" The other figure inquired.
"If you look at the market today, there's quite a lot of competition, and you need to stand out. We are advancing every day, technology has made plenty of things easier, you can run a paid advert to advertise your company more."
"Paid advert, I have heard it helps business grow. If you look at some big companies today, they still run advert." Anderson responded, shaking his head.
"Paid advert? You people must be engrossed in your conversation." They heard, and spun around to see the lady who invited them for the exhibition. She owns the gallery.
"You are all welcome, please make yourself comfortable, and eat as much as you want. There are lots of paintings to look at, take your time."
"Mrs Mary. How do you manage to keep up with your clients?" Emma asked, she wants the conversation to continue.
"I was going to ask." Anderson backed her up.
"This is a big city, and if you look at most art gallery in the city, some of them sell duplicates that are not quality enough. I stand out because I serve quality, and I make sure to engage with my customers. You need a review after selling out a product. Please come with me."
They all turned on their heels, following her around, as she shows them some of the most expensive paintings they have.
"This particular painting, I have had clients request for it, but we have just two of it to sell out. And why is that?" She directed the question back to them.
"Artworks like this are rare, you can't find it in the city. Products like this are always auction because there are too many demands, the highest bidding goes home with it."
Everyone turns to look at Ivy amazed, except for Emma who excuse herself to get them a drink.
"Impressive! She's right. We don't sell products like this, we rather auction them, and give the highest bidder."
Emma returned with drink's and hand each of them a glass while they are still engrossed in their conversation.
"The most common obstacles companies experience, ranging from small businesses, to large businesses, is technology change. Adapting to the changes. That's where most companies tend to fail because they can't keep up with it."
"I will agree to that, recently, my company is experiencing it. I think I will need to consult from you how to tackle it." Anderson responded.
The gallery owner look in the direction of the entrance and back to them. "Ladies and gentlemen, the hall is getting filled up, I will be back to tend to you." Mary excuse herself, striding off to welcome some guest.