“We need to come up with unique campaign promotion. Yang mga sinasabi nyo, nagawa na ng mga kalaban nating kompanya.” Medyo mainit na ang ulo na sabi Sabina. Nag present na ng kanya kanyang idea ang mga tauhan niya pero hindi sya nasisiyahan at na e stress na sya.
“Well ma’am – since Ocean Delight is our tuna product that promotes health, balance and active lifestyle, I am thinking na ang I portray natin ay yung mga corporate heads, working class kahit mga pangkaraniwang emplyeado who are busy juggling their busy lifestyle. With our Ocean Delight, that adds nourishment to their body, they can still go on with their busy lives like going to work, being sporty, etc etc. Kasi kung mga usual sikat na celebrities kunin natin, common yun. Pwede naman siguro tayo magpa audition para sa mga pangkaraniwang empleyado who have a good work life balance.” Suggestion ni Zue – isa sa mga managers ng Marketing Department.
“You know what that’s a good idea! And why don’t we start from our own company. Mga empleyado na ng Viltes ang gawin nating brand ambassadors. Ang daming hot and fit sa company natin. We can start with the president himself.. you know?” tumitirik pa ang matang sabi ni Gummy. Gummy is the gay in their group and they know na crush neto si Ash. Nagtawanan ang mga kameeting ni Sabina but she remained quiet and thinking.
“The question is – papayag ba sya? But you know what, not bad, me mga company na CEO nila ang brand ambassadors. If President Ash would be our brand ambassadors, gosh, abs pa lang.. “ humahagikgik naman na sagot ni Monette.
“Let’s be serious. He’s asking for an update. And ah – ano ba, wala na bang maisip.” Frustrated na tanong ni Sabina.
“I guess, I lke Zue’s idea. We can do it. Magpa audition tayo.” Seryoso ng sagot ni Gummy.
“Ang maganda dyan, if mga taga Viltes din ang lalabas sa campaign, makakapag establish din tayo na, tayo mismo yung magpapatunay na maganda nga ang product natin.”
Sabina think for a moment. Nagugustuhan naman nya ang idea ng mga tauhan. Isa pa, ang gusto ng chairman ay mag isip sila ng campaign na kakaiba sa mga nagawa na ng mga kalabang kompanya.
“Ok – I will talk to President Ash about it.”
‘Boss – sabihin mo na din sa kanya, sya na ang main endorser natin. Alam naman natin, fit and active sya at sikat kaya sya sa social media. At gwapo.” Singit naman ni Monette. Naghigikgikan ulit ang mga eto.
“Let’s finalize this para me mapresent tayo bukas.”
Tahimik si Sabina habang naghihintay na makompleto ang mga tao sa meeting ngayong araw para ma ipresent na nya ang gagawin nilang campaign ads para sa bago nilang produkto. She was never afraid of anything except today dahil hindi nya alam if papayag si Ash or ang mga board sa plano nila. Tumayo na sya para mag umpisa ng makita nyang wala ng bakanteng upuan.
She briefly discussed the plans and strategies na nabuo nila and when she came to the last part, she slowed down.
“Ang gusto naming ma establish eh un integridad at effectiveness ng product. So with that being said – our team came up with the idea na, mismong mga tag Viltes Corporation ang kukunin naming endorsers. We plan to get from common employees and then up to management level and ah – for the main brand ambassador – we think of having our very own President. Only if he agrees.” She said. Kita nya ang pagkunot ng noo ni Ash at pero tila nag isip naman ang mga nakikinig ng members ng board. She also looked at chaiman Montes who did not react at first.
“That’s a good idea!” biglang sagot ng isang director. “We know President Montes is fit, active, good looking and has so much charm, so why not?” Umayon din naman ang ibang mga kasamahan nila sa meeting. Tila nagkatuwaan pa nga ang mga eto at nagtawanan.
Gustong ngumiti ni Sabina but she suppressed her smile. Sa totoo lang ay kabado sya sa pag represent ng kanilang napag usapan dahil hindi nya alam if papayag si Ash.
“I like that.” Nakangiting sagot ng chairman. “What do you think Ash?”
“Can’t you come up of something else Sabina? I’m not a celebrity or endorser.” Seryosong sagot neto.
“Oh well, kung papayag ka lang naman Mr President. If not, we will remove that part. What we just really want to do – is mga empleyado ng Viltes, then I po portray natin un busy life, yet remain active, fit and healthy.” She briefy explained.
“How about we do it this way Sabina, since yung team mo ang nakaisip nyan – maging brand ambassador ka na din. Hindi ba you played volleyball dati?” another director asked her. It was true, me yearly tournament per department kasi ang Viltes Corp, and when she was still a small time manager – naglalaro sya ng volleyball. She’s into tennis now.
“Ah I don’t play volleyball anymore, director.” Sagot nya dito.
“She plays tennis with VP Lianson.” Sagot naman ng isa pa ulit na director. “Oh we can also have VP Lianson, he’s fit and good looking.” Dugtong pa neto. Kurt Lianson is the Vice President for Finance and Accounting Department at eto ang nagturo sa kanya magtennis.
“Ash, I think it’s a good idea. As the President of the company, if you would endorse our own product, mas ma eencourage ang mga buyers. If the people working for the Ocean Delight’s manufacturer could show the world that they are fit and healthy - they might get intrigued and try our product.” It was chairman Montes.
Napansin ni Sabina na hindi umimik saglit si Ash and then he smiled.
“Alright - why not. I guess, it’s time to use my charm.” Nakatawang sagot neto. “But Sabina, we’ll do this together.” ikinagulat ni Sabina ang huling sinabi neto.
“What do you mean Mr. President?”
“We will be the brand ambassadors.” Sagot neto.