Chapter 1:
Some authors suggest that globalization, as defined by increased
interconnectedness, is nothing new (see Parker, 2005). This view stems in
part from the fact that trade in terms of a percentage of gross world
product was only slightly higher at the end of the 20th century than it was
before 1914 (Farnham, 1994). From this perspective, it is possible to argue
that globalization is just business as usual. However, it seems impossible
to ignore the numbers of new entrants to the international business arena in
recent years. Although cross-border commerce has been conducted since
ancient times, the most rapid expansion of international business occurred
in the latter half of the 20th century (Leung & Peterson, 2011). The players
on the international business stage were originally the firm and its foreign
constituency, which were soon joined by home- and host-country
governments and more recently, by special interest groups, international
agencies, and economic alliances (Robinson, 1984). In addition, the
characteristics of these actors have changed over time. U.S. multinational
firms dominated the postwar period and continue to be the home of the
largest number of Fortune magazines Global 500.
Some authors suggest that globalization, as defined by increased
interconnectedness, is nothing new (see Parker, 2005). This view stems in
part from the fact that trade in terms of a percentage of gross world
product was only slightly higher at the end of the 20th century than it was
before 1914 (Farnham, 1994). From this perspective, it is possible to argue
that globalization is just business as usual. However, it seems impossible
to ignore the numbers of new entrants to the international business arena in
recent years. Although cross-border commerce has been conducted since
ancient times, the most rapid expansion of international business occurred
in the latter half of the 20th century (Leung & Peterson, 2011). The players
on the international business stage were originally the firm and its foreign
constituency, which were soon joined by home- and host-country
governments and more recently, by special interest groups, international
agencies, and economic alliances (Robinson, 1984). In addition, the
characteristics of these actors have changed over time. U.S. multinational
firms dominated the postwar period and continue to be the home of the
largest number of Fortune magazines Global 500.
Some authors suggest that globalization, as defined by increased
interconnectedness, is nothing new (see Parker, 2005). This view stems in
part from the fact that trade in terms of a percentage of gross world
product was only slightly higher at the end of the 20th century than it was
before 1914 (Farnham, 1994). From this perspective, it is possible to argue
that globalization is just business as usual. However, it seems impossible
to ignore the numbers of new entrants to the international business arena in
recent years. Although cross-border commerce has been conducted since
ancient times, the most rapid expansion of international business occurred
in the latter half of the 20th century (Leung & Peterson, 2011). The players
on the international business stage were originally the firm and its foreign
constituency, which were soon joined by home- and host-country
governments and more recently, by special interest groups, international
agencies, and economic alliances (Robinson, 1984). In addition, the
characteristics of these actors have changed over time. U.S. multinational
firms dominated the postwar period and continue to be the home of the
largest number of Fortune magazines Global 500.
Some authors suggest that globalization, as defined by increased
interconnectedness, is nothing new (see Parker, 2005). This view stems in
part from the fact that trade in terms of a percentage of gross world
product was only slightly higher at the end of the 20th century than it was
before 1914 (Farnham, 1994). From this perspective, it is possible to argue
that globalization is just business as usual. However, it seems impossible
to ignore the numbers of new entrants to the international business arena in
recent years. Although cross-border commerce has been conducted since
ancient times, the most rapid expansion of international business occurred
in the latter half of the 20th century (Leung & Peterson, 2011). The players
on the international business stage were originally the firm and its foreign
constituency, which were soon joined by home- and host-country
governments and more recently, by special interest groups, international
agencies, and economic alliances (Robinson, 1984). In addition, the
characteristics of these actors have changed over time. U.S. multinational
firms dominated the postwar period and continue to be the home of the
largest number of Fortune magazines Global 500.
Some authors suggest that globalization, as defined by increased
interconnectedness, is nothing new (see Parker, 2005). This view stems in
part from the fact that trade in terms of a percentage of gross world
product was only slightly higher at the end of the 20th century than it was
before 1914 (Farnham, 1994). From this perspective, it is possible to argue
that globalization is just business as usual. However, it seems impossible
to ignore the numbers of new entrants to the international business arena in
recent years. Although cross-border commerce has been conducted since
ancient times, the most rapid expansion of international business occurred
in the latter half of the 20th century (Leung & Peterson, 2011). The players
on the international business stage were originally the firm and its foreign
constituency, which were soon joined by home- and host-country
governments and more recently, by special interest groups, international
agencies, and economic alliances (Robinson, 1984). In addition, the
characteristics of these actors have changed over time. U.S. multinational
firms dominated the postwar period and continue to be the home of the
largest number of Fortune magazines Global 500.
Some authors suggest that globalization, as defined by increased
interconnectedness, is nothing new (see Parker, 2005). This view stems in
part from the fact that trade in terms of a percentage of gross world
product was only slightly higher at the end of the 20th century than it was
before 1914 (Farnham, 1994). From this perspective, it is possible to argue
that globalization is just business as usual. However, it seems impossible
to ignore the numbers of new entrants to the international business arena in
recent years. Although cross-border commerce has been conducted since
ancient times, the most rapid expansion of international business occurred
in the latter half of the 20th century (Leung & Peterson, 2011). The players
on the international business stage were originally the firm and its foreign
constituency, which were soon joined by home- and host-country
governments and more recently, by special interest groups, international
agencies, and economic alliances (Robinson, 1984). In addition, the
characteristics of these actors have changed over time. U.S. multinational
firms dominated the postwar period and continue to be the home of the
largest number of Fortune magazines Global 500.